Ad budgets get really big the better known your campaigns become. This doesn’t just mean the higher the brand, but also the higher the campaign.
If you’re running a campaign that is well known, you may want to go for something like 60 seconds.
It’s worth your time and energy if you do this on a consistent basis.
If you can go for less than 60 seconds then do not spend any more money than that.
Ad placement, ad copy and a well placed message can make the difference between success.
If your advert just sits there showing a phone number on a white screen, you might as well run the ad for free.
The important thing is to keep this in mind, and not overspend.
Here are some tips on how to keep your campaign cheap – but consistent.
You want ad costs to be predictable. For the first 60 days of your campaign do every single ad within the first 60 days. Don’t try to do too complex stuff on too many days. There are lots of things that can go wrong during the first 60 days, so make sure all of your ad copy is well organised so that it all gets seen. If you make the mistake of putting a call centre ad into your campaign when you really need to promote a campaign, be aware that you will lose some advertising power and therefore revenue. This is something you should watch out for. If your ad doesn’t get seen, don’t just stop advertising. You will then have to spend time adding all the new information to your media kit to get the job done. If you are advertising in a particular language then this may mean that it needs to have more information placed elsewhere, so ensure that all of your media kit content is in the language you want the target consumer to be most familiar with. Take your advertising costs seriously. You want to ensure that people are spending their money on the best possible advert and not just on a bunch of filler. Be realistic and always look at what your audience really wants from you. Be very careful not to be giving too much info to your client and giving a lot of false information to your potential customers, this can lead to negative behaviour in the longer term.
Advertisers often find this frustrating, as it is often easy to give all of the right details but make sure you get it across to your target audience and that they get out of the door not only with the best advert they can manage, but the product that will