Is it more expensive? You don’t really know. I’ve talked to some people who are very excited with it and some people who are very skeptical,” said Gorman. “It’s a good tradeoff; it’s a great deal.”
“I’m a hard-core minimalist,” said Jeff. “I love my coffee and cigarettes and tea and I would love to do that again when I’m in my 50s.”
Gorman is open as he takes in the moment, observing that each woman has her own unique process.
The project is not about the furniture, he said. In fact, the process is a bit of a challenge. Gorman and his team take their customers through extensive planning processes to determine what will be inside the furniture, in the end.
“When I have customers who say they really love their home theater and they want to build out their living room, they have an actual space and a house and their favorite places to sit and eat, and so we’ll bring them all into one place so we can sort of plan out exactly how we’re going to do it,” said Gorman.
Gorman takes his customers through the process of researching each item, researching the material and the cost of different materials. They work with his design-engineering team to determine what works best to bring this project to life.
Gorman told one woman, “we need to have this furniture on the shelves and people will want to come in and watch this film,” or “we’re going to need to place our table there,” or “maybe you can have this wall down here.” They all have a “process” for how that should happen, according to Gorman. All that information gets shared as one thing: the price.
One of his customers, a woman with an apartment on the top floor of a multi-million-dollar property, has been living in the building since she moved in three-and-a-half years ago. She has the whole apartment and she’s living on her floors, making an extra dollar on each unit just trying to stay out of the way of the renovations. She wants a kitchen like this, but Gorman said it would be a good idea to have a storage closet like this.
“There are a lot of times where you get a certain space you don’t really need for your living room or dining room,” said Gorman. “So having a fridge on one side will allow you to hold your food when
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