There are a few different ways to go about building your own brand. There is also the option to sell directly to fans, or even just your customers who buy your product, at your online store. Either way, you want to make sure that the product you have sold is what you thought would be successful.
Step 1 – Identify your audience.
It may seem strange to talk about fans, but we want to have a clear picture of the demographic who purchased your product.
If your customers are in the 30-45 demographic, then your target market is likely 40 years old or older. You will be better off focusing on the target audience rather than trying to get customers who are 18 to 24. Also, you should consider how many buyers you have at different points in your product line.
Step 2– Target the right demographic.
It’s also important for you to look for customers that fit the demographics of the product you are selling.
If you are trying to get customers to try out your new product, then you could consider working with women, or working with people who wear more or less clothes every day.
The main thing to remember is that, like any other form of entertainment, if your product doesn’t appeal to your specific demographic, you’ll likely be less successful.
Step 3 – Find more salespeople that are like you.
It might seem counter-intuitive but working with sales reps is a great way to improve your sales.
We have seen this for a while, and it still holds true in the e-commerce and mobile world. Sales reps are often people who have built a following on social networks. By finding new salespeople who are similar to you, you will be able to improve your sales results.
I have had many friends in sales, and one thing they all can say is that they would do anything to get their friends to contact them with offers. In addition, many people buy products from people they know. You want to develop relationships instead of trying to make new sales contacts.
Step 4 – Work the phones.
I am pretty sure that a recent study out of Harvard Business School reveals that “people get what they pay for”, and in e-commerce, that is often true. Your goal shouldn’t be to get product sales in a day, but rather to make money.
If you can work the phones, and have sales reps call you, you can make good sales.